inLinkedIn · Day 1
Profile view and connection request
A light first touch. They see a real person from a relevant business take an interest.
Two channels. One natural rhythm.
Structured B2B outreach across email and LinkedIn. We plan who you talk to, write what you say, set everything up and train your team. We handle the outreach. Your team handles the conversations.
How it works
Email does the heavy lifting. LinkedIn adds the human touch.
Your prospect sees your name in their inbox and on their LinkedIn feed, so by the time you follow up, you're not a stranger.
- Sent from your own email address, connected straight to Zest+ Outreach
- Replies come straight back to you, so you keep full control of the sales process
- Nothing goes out without you seeing it. You agree the messaging first and can pause at any time
- The supporting channel for light, human touchpoints through the campaign
- Profile views, follows, likes and connection requests build familiarity before you ask for anything
- Puts a face to the message. Email alone can feel cold; LinkedIn shows you're not a robot
An example sequence
Thirteen days. Five touches. One conversation.
- inDay 1
- @Day 3
- inDay 6
- inDay 9
- @Day 13
- ?Reply
@Email · Day 3
First email from your inbox
Short, specific to their world and sent from your own address. No big ask.
inLinkedIn · Day 6
Message once connected
A quick, human note. By now your name already feels familiar.
inLinkedIn · Day 9
Likes a post, follows
Staying visible without asking for anything.
@Email · Day 13
Follow-up with something useful
A relevant example or insight. Never "just bumping this".
Then
Response?
Yes
Reply received. The sequence stops and you take it from here.
No
The sequence carries on at the same natural pace.
Together, email and LinkedIn create a natural rhythm, not the same follow-up fired from one channel over and over.
Your address, your replies
Messages go from your own inbox and every reply lands with you.
Nothing sent blind
You approve the messaging before anything goes live.
Pause any time
Campaigns can be paused whenever you need, no questions asked.
Built for busy sales teams
Spend your time on replies, not admin.
Finding the right people, writing to them, remembering who to follow up and when: that's where outbound usually falls apart. Zest+ Outreach handles the rhythm, so your team only steps in when someone wants to talk.
What's included
A managed service, not a login and a wave goodbye
Plenty of tools will hand you software and leave you to it. Zest+ Outreach comes with the thinking, the writing and the setup done for you.
We do
The strategy and the setup
- A 90-minute planning session to define your audience, message and goals
- Your messaging and multi-step sequences, written in your tone
- Your first prospect list, built around your ideal client profile
- Connecting your inbox, CRM and any other tools you use
- Conservative activity limits, working hours and pacing, configured for you
- Training for your team, then ongoing reviews and refinements
You do
The bit only you can do
- Connect your LinkedIn account. It's the only connection you make yourself
- Approve your messaging before launch
- Have the conversations when replies come in
Your team also gets its own help centre with step-by-step guides for everything in the platform.
What it can do
A proper platform underneath
Behind the service sits a full outreach platform. Here's a taste; the features page has the lot.
Lead Finder
Describe who you're after in plain English and let AI Lead Search find them. Save filters and build lists.
More on Lead Finder →Audiences from anywhere
LinkedIn and Sales Navigator searches, CSV uploads, event attendees, group members, post engagers and more.
More on audiences →Multi-step sequences
Connection requests, messages, InMail, email, profile engagement, event invites and greetings, in one flow.
More on sequences →Smart Inbox
Every LinkedIn conversation in one place, with templates to reply quickly and personally.
More on the inbox →Contacts and CRM
Tags, notes, activity history, exclusions and exports, with HubSpot and Salesforce sync set up for you.
More on contacts →Reporting
A live dashboard of invites, acceptances and replies, plus regular activity summaries.
More on reporting →
Proof it works
Real replies from real campaigns
These are genuine replies to Zest+ Outreach campaigns. We've removed names and companies, but every word is theirs.
Zest+ what you need
Let's talk about your outreach.
We take on a limited number of Zest+ Outreach clients at a time, so every campaign gets proper attention. Apply for a place, or book a quick call first.