Pre-launch: all Zest+ services are by application only due to demand. Apply for access
FAQs

Good questions, straight answers.

Everything people usually ask about LinkedIn and email outreach with Zest+ before they start. Can't see yours? Just shout at hello@zestplus.ai.

Getting started

What is Zest+ Outreach?

Zest+ Outreach is a managed LinkedIn and email outreach service for UK B2B businesses, run by the Zest Marketing team. We define your audience, write your messages, build your lead lists and sequences, set up the platform and train your team, so you can focus on the conversations that come back.

What do I actually have to do?

Very little. You join a 90-minute planning session, approve the messaging we write, and connect your LinkedIn account. That's the only connection you make yourself. We set up everything else, including your email inbox and CRM, then train your team before launch.

Why do you ask people to apply?

Because we only take on a limited number of Zest+ Outreach clients at a time. Every campaign is planned and written by real people, so we'd rather do fewer, properly. Applying lets us check we're a good fit for your audience before either of us commits.

How long until we're live?

It mostly depends on how quickly we can hold the planning session and get your approval on the messaging. We'll agree dates together on our first call so you know exactly what's happening and when.

Do I need LinkedIn Sales Navigator?

No. Zest+ Outreach works with a standard LinkedIn account. Sales Navigator unlocks a few extras, like InMail campaigns and Sales Navigator searches, so if you already have it, we'll put it to good use.

Will it work on a new or quiet LinkedIn account?

Yes. We start newer or less active profiles gently, with lower limits and shorter hours, and build up over a few weeks. It helps if your profile is complete and looks like a real, active professional, because that's who people accept.

Can more than one person on my team use it?

Yes. Each LinkedIn profile you want to run campaigns from has its own seat, so every salesperson sends from their own account to their own audience. We'll plan targeting so seats don't overlap.

How it works

Whose email address do the emails come from?

Yours. Emails are sent from your own address, not a shared pool, and replies come straight back to your inbox.

Who writes the messages?

We do, based on the planning session, in a tone that matches you and your audience. You approve everything before it goes live, and we refine it as results come in.

What happens when someone replies?

The sequence stops for that person straight away, so they never get an awkward automated follow-up. You'll see the reply in your inbox or the Smart Inbox and take the conversation from there.

Can I change messages or pause a campaign once it's running?

Yes. Campaigns can be paused at any time, and messages can be edited. Changes apply to anyone who hasn't reached that step yet.

What's the difference between a LinkedIn message and an InMail?

A LinkedIn message goes to people you're already connected with. An InMail can reach people outside your network and uses your Sales Navigator InMail credits.

Does it connect to our CRM?

Yes. We can connect HubSpot or Salesforce, or use Zapier and webhooks to link other tools. The Zest+ team sets it up for you.

Safety and compliance

Is there any risk to my LinkedIn account?

Yes, and we'd rather be upfront about it. LinkedIn's User Agreement doesn't allow third-party tools that automate activity on its site, so any automated LinkedIn outreach, ours included, carries a risk of warnings or restrictions on your account. Nobody can honestly promise that won't happen.

What we can do is keep the risk as low as possible: modest, human-paced activity in your working hours, careful targeting, and messages people actually want to receive. Read how we approach LinkedIn.

If you'd rather not take that risk at all, we can run Zest+ Outreach as email only, with no LinkedIn automation.

What about GDPR and PECR?

The platform is designed to meet GDPR and international data protection standards: data is encrypted, access is controlled and data is deleted on request. Depending on who you contact and how their data is used, B2B outreach may rely on legitimate interests under UK GDPR, and PECR treats corporate subscribers differently from individuals such as sole traders. We build targeting, suppression and opt-out processes into every campaign, and every email includes an unsubscribe link, but you remain responsible for deciding the appropriate lawful basis for your activity. Read more.

What happens to our data?

It stays yours. Zest never sells, reuses or repurposes client data.

Working with us

How much does it cost?

Packages depend on how many seats you need and how much support you want, so we'll talk it through on a quick call and follow up with a clear proposal.

What support do we get once we're live?

Real people on email at hello@zestplus.ai, regular reviews of your results, and a full help centre for your team at help.zestplus.ai.

How do I log in?

Clients log in to Zest+ Outreach at app.zestplus.ai using the details the Zest+ team sends when your account is set up.

Is Zest+ just outreach?

No. Zest+ Outreach helps you find work, and Zest+ Bids helps you win it, with interactive bid microsites and day one dashboards. We also build custom AI tools, and Content Assist and Insight are on the way.

Zest+ what you need

Let's talk about your outreach.

We take on a limited number of Zest+ Outreach clients at a time, so every campaign gets proper attention. Apply for a place, or book a quick call first.